Procter & Gamble, or P&G, is a large multinational consumer goods company that was founded in 1837 and has its headquarters in Cincinnati, Ohio. Currently it is operational in over 70 countries, its products are sold in over 180 countries and they serve almost 5 billion customers with their brands. Annual net sales is currently around $ 84 billion. The conglomerate has 50 leadership brands of which 25 of them are billion-dollar brands. They cover over 1500 different websites, attracting 1 billion visitors. They send 1.2 billion emails per year and they have 500 different CRM programs touching over 100 million consumers.