We are here to help you find the data that matters and learn from it to make better business decisions.
Leveraging your data assets and turning data into opportunities.
Accompanying you in the gathering, secure management and analysis of all your data at a vast scale.
The client way By building dynamic models that represent the market’s behavior and measure all kinds of effects that impact the market and its customers. The Cyprinus Smart Customer Data service allows businesses to: observe historic behaviour, understand demographics, predict churn, quantify efficacy of marketing actions per channel and product, estimate market potential before a product launch, determine the advertising effect on sales, analyze promotions by intensity, frequency, and targets and leverage on knowledge about your customer.discover more
To build clusters and subclusters 175 attributes, and more than 40 clusters: allowing you to build your own segments and targets The Cyprinus provides Market Intelligence Data derived from Mobile Marketing Data and Big Data analysis to optimize your capacity for innovation and product development, while maximizing the use of data to make informed decisions about current products. Our advanced hybrid segmentation generates interesting and valuable segments of customers and detailed profiles to improve penetration rates and convert statistical data into dynamic models that result in additional revenues for our clients. Attributes such as; airlines, beverage, automotive, finance, clothing, entertainment , events, cosmetics, health, education, employment, fast food, shops and restaurants, sports, technology, tourism, …and so on until 175 attributes. Every day our platform adds new features. A more extensive Cluster Builder & Targets Platform for marketing and advertising managers.discover more
With Customer Smart Data The best team for your success in contextual based marketing. Scoop is integrated with dashboards, management tools and analytic systems that provide marketing guidelines and relevant variables for informed business decisions. Recruitment Database, Big Data Process, Analysis, Predictive Systems, Marketing Strategy, Marketing Actions. A trusted team for diferents phases of the process. Recruitment Database, Big Data Process, Analysis, Predictive Systems, Marketing Strategy, Marketing Actions. A trusted team for each different phases of the process: Engineers, Computer Scientists, Mathematical Engineers, Actuaries, Designers, Creatives, Economists, Data Analysts, Systems Analysts, Marketing Experts, Lawyers, … an interdisciplinary team with a common target: working to visualize the future and to better understand your customers. The Cyprinus works hand by hand with the Universitat Politecnica de Catalunya (UPC) to offer the most efficient talent in Mobile Marketing Predictive Behaviour.discover more